The storefront

Built for buyers.

01

Product Catalog

✓ Color swatches, size variants, and per-variant pricing
✓ Bundle products — group items into a single purchasable set
✓ Timed sale prices with PDP countdown timer — create urgency automatically
✓ Nested category tree with unlimited depth
✓ Image gallery with lightbox and keyboard navigation
✓ Real-time stock badge — In Stock / Low Stock / Out of Stock
✓ Back-in-stock subscription form for sold-out variants
✓ Related products and breadcrumb navigation
✓ Smart collections — rule-based categories that fill themselves by price, name, SKU, or date

02

Instant Search

✓ Full-text search powered by Meilisearch
✓ Live autocomplete with product images and prices
✓ Filter by category, price range, and in-stock status
✓ Sort by latest, price, or name
✓ Recent search history for guests and logged-in customers
✓ Search click tracking and conversion analytics

03

Cart & Checkout

✓ Persistent cart for guests and registered customers
✓ Mini-cart drawer with real-time quantity controls
✓ Multi-step checkout with AJAX validation
✓ Checkout form auto-saved on page reload
✓ Free shipping progress bar
✓ Coupon codes and automatic cart rules at checkout
✓ Guest checkout — no account required, with order lookup by email

04

Product Metafields

✓ Custom fields on any product — material, dimensions, ISBN, care instructions, downloads
✓ Seven field types: Text, Multi-line, Number, URL, Date, Boolean, JSON
✓ Show on the storefront product page or keep hidden for internal use
✓ Available through the REST API with correct typing for headless integrations

05

Currency & Language

✓ Multi-currency display — shoppers browse in their preferred currency via footer selector
✓ USD, EUR, GBP, and AUD ship ready with manual exchange rates
✓ Multi-language storefront UI — English, German, and French out of the box
✓ Checkout always settles in the store's base currency — no gateway reconfiguration

Commerce engine

Handles the hard parts.

06

Payments

✓ Stripe hosted checkout with verified webhook handling
✓ Mollie hosted checkout — iDEAL, Bancontact, SEPA and cards (EU)
✓ Bank Transfer, PayID, Interac e-Transfer, Cash on Delivery, Invoice / Pay Later
✓ Per-gateway labels, instructions, and order amount limits
✓ Offline payment instructions sent automatically by email
✓ Full payment log visible in admin
✓ Product subscriptions — monthly, quarterly, and yearly recurring billing via Stripe

07

Point of Sale

✓ Browser-based register — any device with a modern browser is a POS terminal
✓ Scan products with a barcode scanner or type a SKU to add line items
✓ Cash and card (EFTPOS) payments with change calculation and receipt reference
✓ PDF or email receipts — no extra software to install
✓ POS orders go straight to Delivered with stock decremented atomically
✓ Works on desktop, tablet, or commercial all-in-one POS hardware

08

Shipping & Tax

✓ Multi-zone shipping covering 100+ countries
✓ Flat, weight-based, and percentage shipping methods
✓ Free shipping threshold and automatic cart rules
✓ Jurisdiction-aware tax by country and state
✓ Per-product tax classes — Standard, Reduced, Zero-rated
✓ VAT / B2B exemption with EU VAT ID validation
✓ Order tracking numbers with carrier and tracking URL on every shipment

09

Inventory

✓ Stock tracking per product and per variant independently
✓ Atomic stock reservation — no overselling
✓ Configurable low-stock threshold with admin dashboard alert
✓ Expired reservations released automatically
✓ Back-in-stock email notifications for subscribers
✓ Barcode scanning for stock receiving and order picking — USB or Bluetooth

Customer experience

Keeps customers coming back.

10

Customer Accounts

✓ Registration with email verification
✓ Address book with default billing and shipping
✓ Order history — view, reorder, cancel
✓ Secure email change via signed confirmation link
✓ Guest order tracking via lookup token — no login needed
✓ Wishlist for guests and registered customers
✓ Self-service returns portal — submit and track RMA requests without contacting support
✓ GDPR tools — one-click personal data export and account erasure on request

11

B2B & Customer Groups

✓ Wholesale, VIP, and trade pricing groups with automatic catalog discount
✓ Tax-exempt groups for resellers and B2B customers
✓ Always-free-shipping perk per group regardless of cart value
✓ Net payment terms (net-30, etc.) paired with invoice payment method
✓ Best-discount-wins logic — group discount vs coupon, never stacked

12

Reviews

✓ Star ratings and written reviews on every product
✓ Auto-approve or require manual admin approval
✓ Average rating badge on product cards and detail pages
✓ Review confirmation email to the reviewer
✓ New review notification to the store owner

13

Support & Ticketing

✓ Ticket submission — no account required
✓ Full reply thread between customers and admins
✓ Ticket tracking via unique link — no login needed
✓ Status workflow: Open → In Progress → Resolved → Closed
✓ Customer replies automatically re-open resolved tickets

Growth

More sales, less effort.

14

Coupons & Discounts

✓ Percentage and fixed-amount coupon codes
✓ Expiry date, minimum cart value, and per-customer usage limits
✓ Automatic cart rules — no code required
✓ Category-specific discounts and quantity thresholds
✓ Free shipping rules — auto-applied when conditions are met

15

Gift Cards

✓ Stored-value gift cards issued from the admin with unique codes
✓ Redeemable at the Point of Sale — partial or full balance
✓ Split payment — gift card covers part, customer pays the rest with cash or card
✓ Refund auto-credit — cancelled orders restore the balance to the card
✓ Public balance check page — no account required
✓ Optional email delivery with code and balance-check link

16

Email Notifications

✓ 15+ transactional emails — order, shipping, refund, welcome, reset
✓ Back-in-stock and review confirmation emails
✓ Offline payment instructions in order confirmation
✓ All emails queued — never blocks the request
✓ Email log with delivery status and rendered preview in admin
✓ Abandoned cart recovery — automatic hourly emails with one-click restore link
✓ Newsletter with per-store subscriber lists and single opt-in

17

SEO & Analytics

✓ Meta tags, Open Graph, and Twitter card support
✓ Dynamic OG images — auto-generated per product and category
✓ JSON-LD structured data: Product, BreadcrumbList, Organization
✓ Auto-generated XML sitemap and dynamic robots.txt
✓ Google Analytics 4 and Tag Manager integration
✓ Built-in search analytics: terms, clicks, conversion tracking

Platform

Under the hood.

18

Admin Panel

✓ Filament v3 admin — full CRUD for catalog, orders, customers
✓ Revenue charts, top products, top searches, page view analytics
✓ Admin audit log, email logs, and payment logs
✓ Cache maintenance and one-click store settings
✓ Mega menu builder — configure category, product, page, and URL links per store view
✓ Multi-store — run multiple storefronts from one admin with independent themes and domains
✓ Manual order creation for phone, email, and B2B sales with emailed payment links

19

REST API Adapters

✓ Wire-compatible Magento, Shopify, WooCommerce, and BigCommerce APIs
✓ Existing client libraries connect without code changes
✓ Token auth with per-endpoint access control
✓ New adapters can be added without changing core code

20

Outbound Webhooks

✓ Real-time event delivery to your own systems via signed JSON POST
✓ Topics: order.paid, order.refunded, order.cancelled, customer.created, product CRUD
✓ HMAC-SHA256 signature verification on every delivery
✓ Manage endpoints and topics from Admin — no code required

21

AI & Automation

✓ Product image generation via OpenAI DALL-E
✓ Hero and marketing asset generation via Google Imagen
✓ AI-assisted catalog cleanup and category organisation
✓ Self-healing error monitor — detects and auto-fixes common issues
✓ Scheduled job health dashboard with failure email alerts

22

Unit Tests & E2E

✓ 2,129+ automated tests — unit, feature, and 400 Playwright browser tests
✓ Full checkout, cart, auth, and search flows covered end-to-end
✓ API integration tests for Magento, Shopify, WooCommerce, and BigCommerce
✓ Lighthouse performance and SEO audits run on every deploy
✓ Database isolation and mocked payment providers for reliable CI

AI shopping assistant

Answers, instantly.

23

AI Shopping Assistant

✓ Floating chat widget on every storefront page
✓ Finds and compares products from your own catalogue
✓ Grounded in Meilisearch — never invents products, prices, or stock
✓ Clickable product links rendered straight into the reply

24

Standard Questions, Handled

✓ Answers "how many", category listings, and "do you sell…"
✓ Shipping, returns, payment methods, and contact details
✓ Reads live store data via tool calling — no guessing
✓ Declines off-topic questions and never fabricates policies

25

Order Status & Privacy

✓ Signed-in customers check their own order status and tracking
✓ Every chat is saved for review in the admin
✓ Guest chats auto-purge on a configurable retention window
✓ Runs on Grok (xAI) or OpenAI — swap with one setting

Obligation-free demo

See it on a store like yours.

Book a free, no-pressure walkthrough — tailored to your catalog and platform. We’ll show you exactly how STOAR works and give you straight answers on migration, pricing, and fit. No slides, no obligation.

✓A live walkthrough tailored to your store
✓~30 minutes, run by the people who built it
✓We respond within 1 business day

Book a Demo →

On the call

01

Tailored walkthrough

Storefront, admin, and AI feature building — shown on a store like yours.
02

Straight answers

Migration scope, pricing for your size, and whether we’re a fit.
03

No obligation

No contracts, no follow-up pressure. Free and commitment-free.

Everything a store needs.