Product
Everything a store needs.
No extensions, no marketplace. Every feature that matters — built in, always included, always up to date.
The storefront
Built for buyers.
01
Product Catalog
- ✓ Color swatches, size variants, and per-variant pricing
- ✓ Bundle products — group items into a single purchasable set
- ✓ Timed sale prices with PDP countdown timer — create urgency automatically
- ✓ Nested category tree with unlimited depth
- ✓ Image gallery with lightbox and keyboard navigation
- ✓ Real-time stock badge — In Stock / Low Stock / Out of Stock
- ✓ Back-in-stock subscription form for sold-out variants
- ✓ Related products and breadcrumb navigation
- ✓ Smart collections — rule-based categories that fill themselves by price, name, SKU, or date
02
Instant Search
- ✓ Full-text search powered by Meilisearch
- ✓ Live autocomplete with product images and prices
- ✓ Filter by category, price range, and in-stock status
- ✓ Sort by latest, price, or name
- ✓ Recent search history for guests and logged-in customers
- ✓ Search click tracking and conversion analytics
03
Cart & Checkout
- ✓ Persistent cart for guests and registered customers
- ✓ Mini-cart drawer with real-time quantity controls
- ✓ Multi-step checkout with AJAX validation
- ✓ Checkout form auto-saved on page reload
- ✓ Free shipping progress bar
- ✓ Coupon codes and automatic cart rules at checkout
- ✓ Guest checkout — no account required, with order lookup by email
04
Product Metafields
- ✓ Custom fields on any product — material, dimensions, ISBN, care instructions, downloads
- ✓ Seven field types: Text, Multi-line, Number, URL, Date, Boolean, JSON
- ✓ Show on the storefront product page or keep hidden for internal use
- ✓ Available through the REST API with correct typing for headless integrations
05
Currency & Language
- ✓ Multi-currency display — shoppers browse in their preferred currency via footer selector
- ✓ USD, EUR, GBP, and AUD ship ready with manual exchange rates
- ✓ Multi-language storefront UI — English, German, and French out of the box
- ✓ Checkout always settles in the store's base currency — no gateway reconfiguration
Commerce engine
Handles the hard parts.
06
Payments
- ✓ Stripe hosted checkout with verified webhook handling
- ✓ Mollie hosted checkout — iDEAL, Bancontact, SEPA and cards (EU)
- ✓ Bank Transfer, PayID, Interac e-Transfer, Cash on Delivery, Invoice / Pay Later
- ✓ Per-gateway labels, instructions, and order amount limits
- ✓ Offline payment instructions sent automatically by email
- ✓ Full payment log visible in admin
- ✓ Product subscriptions — monthly, quarterly, and yearly recurring billing via Stripe
07
Point of Sale
- ✓ Browser-based register — any device with a modern browser is a POS terminal
- ✓ Scan products with a barcode scanner or type a SKU to add line items
- ✓ Cash and card (EFTPOS) payments with change calculation and receipt reference
- ✓ PDF or email receipts — no extra software to install
- ✓ POS orders go straight to Delivered with stock decremented atomically
- ✓ Works on desktop, tablet, or commercial all-in-one POS hardware
08
Shipping & Tax
- ✓ Multi-zone shipping covering 100+ countries
- ✓ Flat, weight-based, and percentage shipping methods
- ✓ Free shipping threshold and automatic cart rules
- ✓ Jurisdiction-aware tax by country and state
- ✓ Per-product tax classes — Standard, Reduced, Zero-rated
- ✓ VAT / B2B exemption with EU VAT ID validation
- ✓ Order tracking numbers with carrier and tracking URL on every shipment
09
Inventory
- ✓ Stock tracking per product and per variant independently
- ✓ Atomic stock reservation — no overselling
- ✓ Configurable low-stock threshold with admin dashboard alert
- ✓ Expired reservations released automatically
- ✓ Back-in-stock email notifications for subscribers
- ✓ Barcode scanning for stock receiving and order picking — USB or Bluetooth
Customer experience
Keeps customers coming back.
10
Customer Accounts
- ✓ Registration with email verification
- ✓ Explicit Terms & Privacy consent captured at sign-up
- ✓ Address book with default billing and shipping
- ✓ Order history — view, reorder, cancel
- ✓ Secure email change via signed confirmation link
- ✓ Guest order tracking via lookup token — no login needed
- ✓ Wishlist for guests and registered customers
- ✓ Self-service returns portal — submit and track RMA requests without contacting support
- ✓ GDPR tools — one-click personal data export and account erasure on request
11
B2B & Customer Groups
- ✓ Wholesale, VIP, and trade pricing groups with automatic catalog discount
- ✓ Customers can belong to multiple groups, with cart rules that target any group
- ✓ Hide prices from guests — show “Login for Price” until a shopper signs in
- ✓ Tax-exempt groups for resellers and B2B customers
- ✓ Always-free-shipping perk per group regardless of cart value
- ✓ Net payment terms (net-30, etc.) paired with invoice payment method
- ✓ Best-discount-wins logic — group discount vs coupon, never stacked
12
Reviews
- ✓ Star ratings and written reviews on every product
- ✓ Auto-approve or require manual admin approval
- ✓ Average rating badge on product cards and detail pages
- ✓ Review confirmation email to the reviewer
- ✓ New review notification to the store owner
13
Support & Ticketing
- ✓ Ticket submission — no account required
- ✓ Full reply thread between customers and admins
- ✓ Ticket tracking via unique link — no login needed
- ✓ Status workflow: Open → In Progress → Resolved → Closed
- ✓ Customer replies automatically re-open resolved tickets
Growth
More sales, less effort.
14
Coupons & Discounts
- ✓ Percentage and fixed-amount coupon codes
- ✓ Expiry date, minimum cart value, and per-customer usage limits
- ✓ Automatic cart rules — no code required
- ✓ Category-specific discounts and quantity thresholds
- ✓ Free shipping rules — auto-applied when conditions are met
15
Gift Cards
- ✓ Stored-value gift cards issued from the admin with unique codes
- ✓ Redeemable at the Point of Sale — partial or full balance
- ✓ Split payment — gift card covers part, customer pays the rest with cash or card
- ✓ Refund auto-credit — cancelled orders restore the balance to the card
- ✓ Public balance check page — no account required
- ✓ Optional email delivery with code and balance-check link
16
Email Notifications
- ✓ 15+ transactional emails — order, shipping, refund, welcome, reset
- ✓ Back-in-stock and review confirmation emails
- ✓ Offline payment instructions in order confirmation
- ✓ All emails queued — never blocks the request
- ✓ Email log with delivery status and rendered preview in admin
- ✓ Abandoned cart recovery — automatic hourly emails with one-click restore link
- ✓ Newsletter with per-store subscriber lists and single opt-in
17
SEO & Analytics
- ✓ Meta tags, Open Graph, and Twitter card support
- ✓ Dynamic OG images — auto-generated per product and category
- ✓ JSON-LD structured data: Product, BreadcrumbList, Organization
- ✓ Auto-generated XML sitemap and dynamic robots.txt
- ✓ Google Analytics 4 and Tag Manager integration
- ✓ Built-in search analytics: terms, clicks, conversion tracking
Platform
Under the hood.
18
Admin Panel
- ✓ Built-in admin — full CRUD for catalog, orders, customers
- ✓ Revenue charts, top products, top searches, page view analytics
- ✓ Admin audit log, email logs, and payment logs
- ✓ Cache maintenance and one-click store settings
- ✓ Mega menu builder — configure category, product, page, and URL links per store view
- ✓ Multi-store and multi-domain — run multiple storefronts from one admin, each with its own domain, theme, and language
- ✓ Manual order creation for phone, email, and B2B sales with emailed payment links
19
REST API Adapters
- ✓ Wire-compatible Magento, Shopify, WooCommerce, and BigCommerce APIs
- ✓ Existing client libraries connect without code changes
- ✓ Token auth with per-endpoint access control
- ✓ New adapters can be added without changing core code
20
Outbound Webhooks
- ✓ Real-time event delivery to your own systems via signed JSON POST
- ✓ Topics: order.paid, order.refunded, order.cancelled, customer.created, product CRUD
- ✓ HMAC-SHA256 signature verification on every delivery
- ✓ Manage endpoints and topics from Admin — no code required
21
AI & Automation
- ✓ Product image generation via OpenAI DALL-E
- ✓ Hero and marketing asset generation via Google Imagen
- ✓ AI-assisted catalog cleanup and category organisation
- ✓ Self-healing error monitor — detects and auto-fixes common issues
- ✓ Scheduled job health dashboard with failure email alerts
22
Unit Tests & E2E
- ✓ 2,700+ automated tests — unit, feature, and 453 Playwright browser tests
- ✓ Full checkout, cart, auth, and search flows covered end-to-end
- ✓ API integration tests for Magento, Shopify, WooCommerce, and BigCommerce
- ✓ Lighthouse performance and SEO audits run on every deploy
- ✓ Database isolation and mocked payment providers for reliable CI
AI shopping assistant
Answers, instantly.
23
AI Shopping Assistant
- ✓ Floating chat widget on every storefront page
- ✓ Finds and compares products from your own catalogue
- ✓ Grounded in Meilisearch — never invents products, prices, or stock
- ✓ Clickable product links rendered straight into the reply
24
Standard Questions, Handled
- ✓ Answers "how many", category listings, and "do you sell…"
- ✓ Shipping, returns, payment methods, and contact details
- ✓ Reads live store data via tool calling — no guessing
- ✓ Declines off-topic questions and never fabricates policies
25
Order Status & Privacy
- ✓ Signed-in customers check their own order status and tracking
- ✓ Every chat is saved for review in the admin
- ✓ Guest chats auto-purge on a configurable retention window
- ✓ Pluggable LLM provider — swap with one setting
STOAR Code
Build features by asking.
26
STOAR Code
- ✓ Describe the feature you want in plain English
- ✓ AI builds it into a real, installable module for your store — not a mockup
- ✓ Refine it by chatting — iterate until it's exactly right
- ✓ Live build progress with scope estimate, elapsed time, and milestones
- ✓ Enable, disable, or rename any feature with one click
- ✓ No developer, no marketplace, no waiting on a third-party plugin
27
Safe by Design
- ✓ Every generated feature is tested before it can go live
- ✓ Failed builds auto-revert — your storefront never breaks
- ✓ Safe Mode isolates a problem feature instead of taking the store down
- ✓ Cancel an in-flight build at any time
- ✓ Generated features are sandboxed to their own module — core stays untouched
28
Transparent AI Credits
- ✓ Prepaid credits — buy a balance up front, never a surprise invoice
- ✓ Pay only for what you build — transparent per-build usage metering
- ✓ Builds pause cleanly when your balance runs out
- ✓ Top up any time with secure Stripe checkout
- ✓ A usage bar shows spend for the current period at a glance
Agentic commerce
Shoppable by AI agents.
29
Agent Commerce (MCP)
- ✓ Built-in Model Context Protocol server — ChatGPT, Claude, and any MCP agent can shop your store
- ✓ Agents search your catalogue and answer from your own shipping, returns, and FAQ pages
- ✓ They build a cart and get a real delivered total from the same calculator checkout uses
- ✓ A signed, expiring link hands the shopper to normal browser checkout — agents never take payment
- ✓ Off until you switch it on, with cart ceilings, rate limits, and a dashboard of agent carts, orders, and revenue
30
Agent Order Access
- ✓ Guest order lookup gated by the token from the confirmation email — never enumerable
- ✓ Signed-in shoppers connect a read-only account token for their own order history and tracking
- ✓ No agent can place, change, cancel, or refund an order — money only moves in the browser
- ✓ Order replies minimise data: city and country only, never the full delivery address
Obligation-free demo
See it on a store like yours.
Book a free, no-pressure walkthrough — tailored to your catalog and platform. We’ll show you exactly how STOAR works and give you straight answers on migration, pricing, and fit. No slides, no obligation.
- ✓A live walkthrough tailored to your store
- ✓~30 minutes, run by the people who built it
- ✓We respond within 1 business day
On the call
-
01
Tailored walkthrough
Storefront, admin, and AI feature building — shown on a store like yours.
-
02
Straight answers
Migration scope, pricing for your size, and whether we’re a fit.
-
03
No obligation
No contracts, no follow-up pressure. Free and commitment-free.
Demo
Ready to see it in action?
Explore the live demo store — every feature, in real use.