Product
Everything a store needs.
No extensions, no marketplace. Every feature that matters — built in, always included, always up to date.
The storefront
Built for buyers.
Product Catalog
- ✓ Color swatches, size variants, and per-variant pricing
- ✓ Bundle products — group items into a single purchasable set
- ✓ Timed sale prices with PDP countdown timer — create urgency automatically
- ✓ Nested category tree with unlimited depth
- ✓ Image gallery with lightbox and keyboard navigation
- ✓ Real-time stock badge — In Stock / Low Stock / Out of Stock
- ✓ Back-in-stock subscription form for sold-out variants
- ✓ Related products and breadcrumb navigation
- ✓ Smart collections — rule-based categories that fill themselves by price, name, SKU, or date
Instant Search
- ✓ Full-text search powered by Meilisearch
- ✓ Live autocomplete with product images and prices
- ✓ Filter by category, price range, and in-stock status
- ✓ Sort by latest, price, or name
- ✓ Recent search history for guests and logged-in customers
- ✓ Search click tracking and conversion analytics
Cart & Checkout
- ✓ Persistent cart for guests and registered customers
- ✓ Mini-cart drawer with real-time quantity controls
- ✓ Multi-step checkout with AJAX validation
- ✓ Checkout form auto-saved on page reload
- ✓ Free shipping progress bar
- ✓ Coupon codes and automatic cart rules at checkout
- ✓ Guest checkout — no account required, with order lookup by email
Product Metafields
- ✓ Custom fields on any product — material, dimensions, ISBN, care instructions, downloads
- ✓ Seven field types: Text, Multi-line, Number, URL, Date, Boolean, JSON
- ✓ Show on the storefront product page or keep hidden for internal use
- ✓ Available through the REST API with correct typing for headless integrations
Currency & Language
- ✓ Multi-currency display — shoppers browse in their preferred currency via footer selector
- ✓ USD, EUR, GBP, and AUD ship ready with manual exchange rates
- ✓ Multi-language storefront UI — English, German, and French out of the box
- ✓ Checkout always settles in the store's base currency — no gateway reconfiguration
Commerce engine
Handles the hard parts.
Payments
- ✓ Stripe hosted checkout with verified webhook handling
- ✓ Mollie hosted checkout — iDEAL, Bancontact, SEPA and cards (EU)
- ✓ Bank Transfer, PayID, Interac e-Transfer, Cash on Delivery, Invoice / Pay Later
- ✓ Per-gateway labels, instructions, and order amount limits
- ✓ Offline payment instructions sent automatically by email
- ✓ Full payment log visible in admin
- ✓ Product subscriptions — monthly, quarterly, and yearly recurring billing via Stripe
Point of Sale
- ✓ Browser-based register — any device with a modern browser is a POS terminal
- ✓ Scan products with a barcode scanner or type a SKU to add line items
- ✓ Cash and card (EFTPOS) payments with change calculation and receipt reference
- ✓ PDF or email receipts — no extra software to install
- ✓ POS orders go straight to Delivered with stock decremented atomically
- ✓ Works on desktop, tablet, or commercial all-in-one POS hardware
Shipping & Tax
- ✓ Multi-zone shipping covering 100+ countries
- ✓ Flat, weight-based, and percentage shipping methods
- ✓ Free shipping threshold and automatic cart rules
- ✓ Jurisdiction-aware tax by country and state
- ✓ Per-product tax classes — Standard, Reduced, Zero-rated
- ✓ VAT / B2B exemption with EU VAT ID validation
- ✓ Order tracking numbers with carrier and tracking URL on every shipment
Inventory
- ✓ Stock tracking per product and per variant independently
- ✓ Atomic stock reservation — no overselling
- ✓ Configurable low-stock threshold with admin dashboard alert
- ✓ Expired reservations released automatically
- ✓ Back-in-stock email notifications for subscribers
- ✓ Barcode scanning for stock receiving and order picking — USB or Bluetooth
Customer experience
Keeps customers coming back.
Customer Accounts
- ✓ Registration with email verification
- ✓ Explicit Terms & Privacy consent captured at sign-up
- ✓ Address book with default billing and shipping
- ✓ Order history — view, reorder, cancel
- ✓ Secure email change via signed confirmation link
- ✓ Guest order tracking via lookup token — no login needed
- ✓ Wishlist for guests and registered customers
- ✓ Self-service returns portal — submit and track RMA requests without contacting support
- ✓ GDPR tools — one-click personal data export and account erasure on request
B2B & Customer Groups
- ✓ Wholesale, VIP, and trade pricing groups with automatic catalog discount
- ✓ Customers can belong to multiple groups, with cart rules that target any group
- ✓ Hide prices from guests — show “Login for Price” until a shopper signs in
- ✓ Tax-exempt groups for resellers and B2B customers
- ✓ Always-free-shipping perk per group regardless of cart value
- ✓ Net payment terms (net-30, etc.) paired with invoice payment method
- ✓ Best-discount-wins logic — group discount vs coupon, never stacked
Reviews
- ✓ Star ratings and written reviews on every product
- ✓ Auto-approve or require manual admin approval
- ✓ Average rating badge on product cards and detail pages
- ✓ Review confirmation email to the reviewer
- ✓ New review notification to the store owner
Support & Ticketing
- ✓ Ticket submission — no account required
- ✓ Full reply thread between customers and admins
- ✓ Ticket tracking via unique link — no login needed
- ✓ Status workflow: Open → In Progress → Resolved → Closed
- ✓ Customer replies automatically re-open resolved tickets
Growth
More sales, less effort.
Coupons & Discounts
- ✓ Percentage and fixed-amount coupon codes
- ✓ Expiry date, minimum cart value, and per-customer usage limits
- ✓ Automatic cart rules — no code required
- ✓ Category-specific discounts and quantity thresholds
- ✓ Free shipping rules — auto-applied when conditions are met
Gift Cards
- ✓ Stored-value gift cards issued from the admin with unique codes
- ✓ Redeemable at the Point of Sale — partial or full balance
- ✓ Split payment — gift card covers part, customer pays the rest with cash or card
- ✓ Refund auto-credit — cancelled orders restore the balance to the card
- ✓ Public balance check page — no account required
- ✓ Optional email delivery with code and balance-check link
Email Notifications
- ✓ 15+ transactional emails — order, shipping, refund, welcome, reset
- ✓ Back-in-stock and review confirmation emails
- ✓ Offline payment instructions in order confirmation
- ✓ All emails queued — never blocks the request
- ✓ Email log with delivery status and rendered preview in admin
- ✓ Abandoned cart recovery — automatic hourly emails with one-click restore link
- ✓ Newsletter with per-store subscriber lists and single opt-in
SEO & Analytics
- ✓ Meta tags, Open Graph, and Twitter card support
- ✓ Dynamic OG images — auto-generated per product and category
- ✓ JSON-LD structured data: Product, BreadcrumbList, Organization
- ✓ Auto-generated XML sitemap and dynamic robots.txt
- ✓ Google Analytics 4 and Tag Manager integration
- ✓ Built-in search analytics: terms, clicks, conversion tracking
Platform
Under the hood.
Admin Panel
- ✓ Built-in admin — full CRUD for catalog, orders, customers
- ✓ Revenue charts, top products, top searches, page view analytics
- ✓ Admin audit log, email logs, and payment logs
- ✓ Cache maintenance and one-click store settings
- ✓ Mega menu builder — configure category, product, page, and URL links per store view
- ✓ Multi-store and multi-domain — run multiple storefronts from one admin, each with its own domain, theme, and language
- ✓ Manual order creation for phone, email, and B2B sales with emailed payment links
REST API Adapters
- ✓ Wire-compatible Magento, Shopify, WooCommerce, and BigCommerce APIs
- ✓ Existing client libraries connect without code changes
- ✓ Token auth with per-endpoint access control
- ✓ New adapters can be added without changing core code
Outbound Webhooks
- ✓ Real-time event delivery to your own systems via signed JSON POST
- ✓ Topics: order.paid, order.refunded, order.cancelled, customer.created, product CRUD
- ✓ HMAC-SHA256 signature verification on every delivery
- ✓ Manage endpoints and topics from Admin — no code required
AI & Automation
- ✓ Product image generation via OpenAI DALL-E
- ✓ Hero and marketing asset generation via Google Imagen
- ✓ AI-assisted catalog cleanup and category organisation
- ✓ Self-healing error monitor — detects and auto-fixes common issues
- ✓ Scheduled job health dashboard with failure email alerts
Unit Tests & E2E
- ✓ 3,500+ automated tests — unit, feature, and 474 Playwright browser tests
- ✓ Full checkout, cart, auth, and search flows covered end-to-end
- ✓ API integration tests for Magento, Shopify, WooCommerce, and BigCommerce
- ✓ Lighthouse performance and SEO audits run on every deploy
- ✓ Database isolation and mocked payment providers for reliable CI
AI shopping assistant
Answers, instantly.
AI Shopping Assistant
- ✓ Floating chat widget on every storefront page
- ✓ Finds and compares products from your own catalogue
- ✓ Grounded in Meilisearch — never invents products, prices, or stock
- ✓ Clickable product links rendered straight into the reply
Standard Questions, Handled
- ✓ Answers "how many", category listings, and "do you sell…"
- ✓ Shipping, returns, payment methods, and contact details
- ✓ Reads live store data via tool calling — no guessing
- ✓ Declines off-topic questions and never fabricates policies
Order Status & Privacy
- ✓ Signed-in customers check their own order status and tracking
- ✓ Every chat is saved for review in the admin
- ✓ Guest chats auto-purge on a configurable retention window
- ✓ Pluggable LLM provider — swap with one setting
STOAR Code
Build features by asking.
STOAR Code
- ✓ Describe the feature you want in plain English
- ✓ AI builds it into a real, installable module for your store — not a mockup
- ✓ Refine it by chatting — iterate until it's exactly right
- ✓ Live build progress with scope estimate, elapsed time, and milestones
- ✓ Enable, disable, or rename any feature with one click
- ✓ No developer, no marketplace, no waiting on a third-party plugin
Safe by Design
- ✓ Every generated feature is tested before it can go live
- ✓ Failed builds auto-revert — your storefront never breaks
- ✓ Safe Mode isolates a problem feature instead of taking the store down
- ✓ Cancel an in-flight build at any time
- ✓ Generated features are sandboxed to their own module — core stays untouched
Transparent AI Credits
- ✓ Prepaid credits — buy a balance up front, never a surprise invoice
- ✓ Pay only for what you build — transparent per-build usage metering
- ✓ Builds pause cleanly when your balance runs out
- ✓ Top up any time with secure Stripe checkout
- ✓ A usage bar shows spend for the current period at a glance
Agentic commerce
Shoppable by AI agents.
Agent Commerce (MCP)
- ✓ Built-in Model Context Protocol server — ChatGPT, Claude, and any MCP agent can shop your store
- ✓ Agents search your catalogue and answer from your own shipping, returns, and FAQ pages
- ✓ They build a cart and get a real delivered total from the same calculator checkout uses
- ✓ A signed, expiring link hands the shopper to normal browser checkout — agents never take payment
- ✓ Off until you switch it on, with cart ceilings, rate limits, and a dashboard of agent carts, orders, and revenue
Agent Order Access
- ✓ Guest order lookup gated by the token from the confirmation email — never enumerable
- ✓ Signed-in shoppers connect a read-only account token for their own order history and tracking
- ✓ No agent can place, change, cancel, or refund an order — money only moves in the browser
- ✓ Order replies minimise data: city and country only, never the full delivery address
The stack
Built on proven foundations.
AI
AI powers every feature request in STOAR. Describe what you want built — it writes the code, runs the tests, and deploys it directly into your store.
Laravel
The PHP framework for high-performance web applications. STOAR is built entirely on Laravel — clean architecture, expressive routing, and a mature ecosystem that scales without compromise.
Tailwind CSS
Utility-first CSS framework that powers STOAR’s entire UI. Enables consistent design across storefronts and admin panels while keeping bundle sizes lean and styles easy to iterate on.
Alpine.js
Lightweight JavaScript framework for reactive interactions without the overhead of a full SPA. Drives dropdowns, modals, and dynamic UI components across STOAR with minimal footprint.
Docker
Every STOAR instance runs in a containerised environment for consistent, reproducible deployments. Isolates services cleanly and makes scaling or migrating infrastructure straightforward.
Redis
In-memory data store used for session caching, queue management, and rate limiting. Keeps STOAR fast under load by offloading frequently accessed data from the primary database.
Meilisearch
Lightning-fast full-text search with typo tolerance out of the box. Powers STOAR’s product search across 250k+ SKUs with instant results and zero configuration required.
Mailgun
Reliable transactional email delivery for order confirmations, shipping updates, and early access notifications. High deliverability with full logging and bounce tracking built in.
Obligation-free demo
See it on a store like yours.
Book a free, no-pressure walkthrough — tailored to your catalog and platform. We’ll show you exactly how STOAR works and give you straight answers on migration, pricing, and fit. No slides, no obligation.
- ✓A live walkthrough tailored to your store
- ✓~30 minutes, run by the people who built it
- ✓We respond within 1 business day
On the call
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01
Tailored walkthrough
Storefront, admin, and AI feature building — shown on a store like yours.
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02
Straight answers
Migration scope, pricing for your size, and whether we’re a fit.
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No obligation
No contracts, no follow-up pressure. Free and commitment-free.
Demo
Ready to see it in action?
Explore the live demo store — every feature, in real use.